I've been struggling with this for awhile. I've always said I want the Hub to be like K-Lair or POT or any number of things on campus that people clearly recognize by name. I would like every student on campus to at least know what the Hub is and what we can do for them. A lofty goal, I know.
Occasionally I'll chat with a student in a restaurant or at the mall and mention the Hub. Nearly always, they say "oh yeah, I've been there" or "I like working down there" or at least "yeah, I saw it on a tour." But at least they know what it is.
Last weekend I decided I must be doing something right. I hosted the UK Parents Advisory Council meeting in the Hub. Some of the parents commented that they already knew what the Hub was as their students had mentioned it to them. Wow. For a number of reasons, I am so glad I hosted the parents in the Hub. I've mentioned it on several occasions, and I'll say it again: it is so important to work with your Student Affairs office on campus. Work together on an joint event, promote their events, do whatever you can to help them and you'll be better for it.
Images are from the 2008 Hubbub.